The concept, if or when you cheat on your significant other, you log onto www.cheatneutral.com. Pay them a small fee so that they can give that fee to other non-cheating couples to continue not to cheat. This way, your wandering libido can help other faithful couples to continue to be faithful. And you can offset your guilt with just a small fee.
Okay, I found out after watching the first 3 minutes of the clip that this site doesn't exist. It's a project to convince the British government and the British masses that the concept of carbon offset is just as non-sensible as cheat neutral.
For those who feel guilty of driving the big SUV and not recycling, and want to do something. There are companies that will take your money and promise to plant trees in Third World countries so that you are absolved of the guilt. The entire monetary transfer scheme can be remove if you just not drive the SUV and recycle.
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