Friday, February 23, 2007

Rats, Rats, and more Rats



Rats and cockaroaches were filmed running through a KFC/Taco Bell restaurant in New York City's Greenich area. Local news crew interviewed people on the street making statements that they will not return to the establishment ever again.

 I have been to that specific fast food joint before, during my graduate school days. Since it is located 5 blocks away from NYU and right next to the subway entrance, it was extremely convenient. I always thought the place was a little dirtier than other food places in NYC. But, seeing the rats scurrying around the seats made me gag.

Beyond the disgusting images, my thought moves to the franchisee. The location is a prime spot, on a main avenue, near an international University with tens of thousands students.  That's on top of foot traffic in the area. The franchisee must have paid a handsome amount for the licensing and rent for the location. How can a business person not care about the investment that much to let it be tarnished to the point where recovery will be impossible.

I doubt the KFC/Taco Bell will be there for long, even if the health inspectors give it a clean bill of health. That location will have a hard time attracting another food services entity. It will turn into another tattoo parlor, sex novelty shop, or another Baby Gap.

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